Good Lizard Media is a digital music marketing company based in Shoreditch, London. Although we don't have the necessary haircuts and skinny jeans to fit-in in this area, we make up for it by knowing how to create awesome digital music marketing campaigns and do some nifty HTML. Well at least that's what we tell ourselves!

To be honest, our family and friends don't fully understand what it is we do, so to make it easier we've written a formula that explains things:

Fans, and the way an artist engages with them, is our initial focus in a campaign. Creating content, such as video interviews, micro-sites, mini-mixes, PDFs and streaming players, we apply our experience to make the most of this content for use with PR, fanbase engagement and digital retail, maximising its effectiveness and value.

We then tailor our campaigns to bring in new fans by using competitions, viral content, free downloads and bespoke creative ideas to find engaging and exciting ways to promote an artist digitally.

The final stage is to consolidate a fanbase and the buying public towards an album release or, more long-term, as a profitable fanbase.

Having run campaigns for artists including The Prodigy, Hot Rats, Billy Bragg, Hanson and many more over the years, we take great pride and responsibility for our digital campaigns and would love to talk to you about yours.

Talk to us on twitter @davidriley @peteheaney @mcgregorsam or check out the contact page for more details.